THISISARTON® is a bespoke e-commerce platform dedicated to high-end designer streetwear, engineered to deliver a visually immersive and lightning-fast shopping experience. Built on a headless architecture, the platform decouples the frontend from the backend to ensure maximum flexibility and performance.

Leveraging Next.js for Server-Side Rendering (SSR), the application guarantees optimal SEO ranking and rapid page load times—crucial factors for retaining traffic during high-demand product drops. The content is managed via Strapi CMS, empowering the brand to manage inventory, update collections, and curate editorial content dynamically without developer intervention.

The platform features a minimalist, image-centric UI that highlights the intricate details of the clothing, supported by a robust checkout process designed to handle secure transactions and global shipping logistics.

• High-performance Headless architecture using Next.js for the frontend and Strapi for the backend

• Server-Side Rendering (SSR) implementation for superior SEO visibility and fast initial load times

• Dynamic content management allowing real-time updates for product drops and inventory via Strapi

• Optimized media delivery utilizing Next.js Image optimization for high-resolution fashion photography without latency

• Advanced product filtering enabling users to sort by collection, size, color, and price instantly

• Secure payment gateway integration ensuring safe, encrypted transactions for domestic and international customers

• Responsive mobile-first design providing a seamless shopping experience across all device sizes

• Custom "Wishlist" functionality allowing users to save items and receive alerts on stock availability

• React.JS
• JavaScript
• TypeScript
• Next.JS
• StrapiCMS
• GraphQL
• Redux

Code Live